SOCIAL MEDIA MANAGEMENT

Social Media Content Creation

Throughout the 2010’s social media took the world by storm. Now nearly everyone has at least one social media account, if not more. The same can be said for businesses. Many industries have found new and creative ways to find new customers and retain old ones. Our social media content creation services help businesses stay relevant with regular posting options on any platform. It’s one thing to just have a company Facebook page or Twitter account but the real value is in developing a long term plan of how you will maintain and grow those pages.  At first it might seem intimidating to have to rethink and overhaul your social media presence but it can be fun! With all of the different options of photos, videos, and writing opportunities this should be a time where creativity thrives.

It has been proven time and again that a company that provides consistent and relevant content on their social media platforms will see a growth in audience and a stronger connection with their followers. We Outrank can be that agency that provides you with the assistance and guidance needed to create a strong and well-crafted social media content strategy.

Social Media Content Strategy

Creating social media accounts is the first step in establishing your social media presence but the real work comes in when creating a content strategy. A social media content strategy lays out what you are going to post and how often you will post. The two biggest elements to a content strategy are relevant and consistent content.You cannot have a successful social media presence without either of these and neglecting one of these elements won’t work either. Relevant content ensures that what you are posting is providing your followers with a better idea of who you are as a company. Whether it be an upcoming event, product release, or insight into how your products are sourced. These things allow for customers to stay informed and up to date on your business.

Consistent content allows for your business to stay in the minds of your followers. Finding the right balance between too much and too little content can be difficult. Posting too often can drive followers away as it is seen as spam and posting too little can get your message lost in the sea of other voices. Posting multiple times a week should be a minimal initial goal.

Social Media Packages

We Outrank offers social media packages for nearly every social media platform.  Our social media packages can be used for businesses of all sizes and go from basic social media packages to enterprise social media packages.

Why Social Media Matters

Did you know that 68% of adults who have a social media account are on Facebook? Did you know that there are 2.27 billion active users in a month and nearly 1.5 billion active users every day? How about the fact that 35% of adults have an Instagram account? And 500 million are using that account every single day! 1 billion use their account at least monthly. Approximately 590 million people are registered on LinkedIn as well, and this group of people isn’t just looking for jobs. They’re also looking for connections and services that can help them in their future. Each of these platforms has a lot going on when it comes to followers.

If all of those numbers and all those millions and billions of people aren’t getting you thinking about joining these platforms they absolutely should be. The big three, Facebook, Instagram and LinkedIn are the minimum accounts that you should be creating for your business, and if you don’t have them yet, you’re missing out on huge levels of potential. But of course,  you may not have the time or the ability to go through and post on these platforms all the time.

What to Post on Social Media?

When it comes to posting on social media, however, it can get a little complicated. People don’t really know what they should be posting or what their followers are interested in. We’re going to dive into some of the most popular things you can post, and talk about just how many people are actually following you just for these reasons.

Customer Feedback – People want to see feedback from others and they want to know that you have actually worked with other people before. Sharing customer feedback on your page is actually the reason as many as 16% of people follow a retail brand (as an example), and you can bet a large percentage of people are also taking a look at what others are saying to give them advice on buying.

High Quality Information – People, especially those on LinkedIn, want to learn something from you. They want the content that you’re posting to teach them something new or to give them information that they can use in the future (not just for purchasing a product). Providing information that actually educates people is one way you can do better on this platform, though Facebook and Instagram aren’t as interested in learning those new things. A focus on educational and more professional content is still a good idea to offer here.

New Product Information – If someone already likes you and already buys from you then they’re definitely going to want to know more about the new products that you have available. So, they want you to post about that new product or service. Don’t just post once when it comes out either. Post leading up to a release to get people interested. As many as 60% of people following a retailer say it’s to keep up on the newest products.

Great Images – Images are definitely going to get people interested in you and actually the people who haven’t heard of you are more likely to see you if you have great images. For example, Instagram puts accounts into everyone’s feed that are related to hashtags that you use, like or follow. That means you could show up in someone’s feed without them ever knowing who you were before. You want to take advantage of that opportunity and the only way they’re going to look at you twice or even read the caption you left is if the image in front of them is beautiful.

Sales Information – Everyone wants to know how they can save money and one of the best ways to learn about sales should be your social media pages. Give out coupons and discounts on your social media profiles and definitely make sure that you’re telling about the normal sales that are going on too. As many as 62% of people follow retail brands for this exact purpose.

Other Information – You can share different types of information on your social media and people like to see funny stories or information or anything that might be interesting in your topic area. In fact, 23% of people say they follow retailers because those retailers share interesting or funny content. So don’t feel like you need to be super serious all the time. People like to laugh and to have fun and they appreciate you helping them do it.

What the Social Media Platforms Stand For

Okay, so if you’re thinking about posting on these platforms and now you know more about the types of content you should be putting on each of them how do you know what to post where? You want to make sure that you’re going to stand out on each of the social media platforms that you use, so you want to know how they can be used and what you should be doing to get the right people paying attention. Well, when it comes to social media content creation things are definitely going to be a little different on Facebook than LinkedIn and they’ll be different on both of those platforms than they will be on Instagram. So, let’s take a look at what each of these is most known for according to recent studies.

1. 1. Facebook – Facebook is the platform of the Millennials and Gen Xers. That means the demographic between approximately 22 and 53 are using this platform more than any other, in percentages near 90%. Baby Boomers and Gen Z are not far behind though, with high 70% usage rates. But what is Facebook known for? For businesses it’s a way to connect with people using a combination of text and images. It allows for long form content creation with a very high word limit. It also lets you upload images, albums, items for sale and more. On top of that you can share basic information about your business to make it easier for people to get in touch with you.
   2. Instagram – This platform is primarily popular among Gen Z, with approximately 77% using it. The popularity drops quite drastically the older the age group with Millennials using it at a rate of approximately 62%, Gen X at 35% and Baby Boomers at only 19%. With this platform the focus is on images that are going to catch the eye because the first thing anyone sees while scrolling down their feed is the image that you post. You can upload up to 10 images at a time and you can add text, but don’t forget the hashtags that are going to help people to find you and the content that you’re posting.
   3. LinkedIn – Here you’re going to find most users are within the Millennial to Gen X age group and beyond. Approximately 61% of the people using this platform actually fall between 30 and 64 years of age, with nearly 25% between 18 and 29. Here, your focus is on creating a strong page for yourself as well as your business and then making sure that you’re sharing high quality content and articles that will paint you as an expert in your field. As you do this you gain connections with other people who will see you as someone to pay attention to. That’s because, whatever you may have heard about LinkedIn, there’s actually a lot of information sharing going on here.

Working With Us on Social Media

We can make sure that all of your platforms are getting the attention that they need. We do this by working with you to determine the goals you have for your social media presence. We also take a look at the budget you have to work with and then we set to work optimizing all of your social media profiles to make sure that you’re taking advantage of everything you possibly can. We look at how to optimize you for the industry that you’re in and to reach the right demographic in each of these profiles. Not only that but we create the social media posts that you need in order to engage with your audience and get them more interested in what you have to offer.

Creating high quality and engaging posts is the way to get people to interact with you and when they interact you have a higher chance of showing up on more feeds. Not only that but you’re going to get more people seeing who you are and moving from your social media pages directly to your website as well. And from there, they could decide to make a purchase. You want to make the process of finding you, to going to your page, to going over to your website, and then to making a purchase as quick and simple as possible. You don’t want anyone to get stuck or bored along the way. We can make sure that all of that is happening for you.

Our posts are designed to highlight your services or to highlight the stories that you want to tell. They focus on providing the information that people are looking for but also providing beautiful images and videos that are going to highlight you, your offerings and even your customers. All of these things can be even more important in feeds like Instagram. For your LinkedIn profile, however, it’s important to establish you as an expert and for these types of posts we make sure we’re doing just that. We showcase your knowledge through the posts that we provide and the articles that are linked through your profile.

Even more, we’ll provide you with the results of everything that we’re doing so you’re not left in the dark. That means you’ll get full reports that will let you measure just how successful each of those social media posts are. You’ll get to see what efforts we’re putting into the process and you can check out the traffic that’s coming through as a result of each of those posts. That’s definitely going to help you see what you can expect and the quality of work that we provide each time you trust us with your accounts.

Social Media FAQs

While we’re at it here, why don’t we take a closer look at a couple of frequently asked questions when it comes to social media? We’ll take a look at what people want to know when they’re trying to get their business social media content creation off the ground and what you should know, whether you decide to work with us or you decide to try and go at it on your own.

Should I be on every platform?

You know the platforms that are out there because you probably have personal accounts on most, if not all of them. The most popular right now are Facebook, Twitter, Instagram, Pinterest, SnapChat and LinkedIn. So, should you be on all of those platforms? That depends. If you can manage every one of these accounts to the fullest and you can really maximize your return from all of them then go for it. Unfortunately, they’re not going to get you the same kind of return on your investment of time and money. That’s why we focus only on Facebook, Instagram and LinkedIn. These are the three platforms that are going to get you the most while putting in the least. If some of your platforms are going to suffer by going for all of them then it’s best to stick to these three and forget the rest.

Should I Post The Same Thing On Each Platform?

This is something you should try to avoid doing. Sure, you can post about the same thing, but you want to do it in different ways. For example, on Facebook you can write out a great story and really explain what’s going on and then add a picture or a couple pictures to get people clicking to read more. On Instagram, however, you need to focus on the picture (or a few pictures) as the number one aspect and then add some text that compliments those pictures. On LinkedIn you need high quality, professionally written content. That means, even if your topic is the same for all of these, you need to go about presenting it in a different way.

Should I Spend Money on Social Media Ads?

There is some benefit to spending money on advertising, especially with the changes that are going on with Facebook and Instagram. These two platforms are starting to penalize business owners by making it harder for them to show up in feeds. LinkedIn ads can also help you show up even more as a business. As a result, you may want to spend some money creating ads that will go out to your target audiences. On the other hand, you can definitely start with a more organic process and work on simply posting quality and interesting content like we’ve talked about already. A mix of these two things is generally going to be the best way to go in order to really maximize the amount of traffic that you’re getting to your pages.

Overall, social media content creation is going to be an extremely important part of your process and you want to make sure that you’re optimizing everything you can to get people to your pages, wherever they are.