Social Media Packages
We Outrank offers social media packages for nearly every social media platform. Our social media packages can be used for businesses of all sizes and go from basic social media packages to enterprise social media packages.
Why Social Media Matters
Did you know that 68% of adults who have a social media account are on Facebook? Did you know that there are 2.27 billion active users in a month and nearly 1.5 billion active users every day? How about the fact that 35% of adults have an Instagram account? And 500 million are using that account every single day! 1 billion use their account at least monthly. Approximately 590 million people are registered on LinkedIn as well, and this group of people isn’t just looking for jobs. They’re also looking for connections and services that can help them in their future. Each of these platforms has a lot going on when it comes to followers.
If all of those numbers and all those millions and billions of people aren’t getting you thinking about joining these platforms they absolutely should be. The big three, Facebook, Instagram and LinkedIn are the minimum accounts that you should be creating for your business, and if you don’t have them yet, you’re missing out on huge levels of potential. But of course, you may not have the time or the ability to go through and post on these platforms all the time.
What to Post on Social Media?
When it comes to posting on social media, however, it can get a little complicated. People don’t really know what they should be posting or what their followers are interested in. We’re going to dive into some of the most popular things you can post, and talk about just how many people are actually following you just for these reasons.
Customer Feedback – People want to see feedback from others and they want to know that you have actually worked with other people before. Sharing customer feedback on your page is actually the reason as many as 16% of people follow a retail brand (as an example), and you can bet a large percentage of people are also taking a look at what others are saying to give them advice on buying.
High Quality Information – People, especially those on LinkedIn, want to learn something from you. They want the content that you’re posting to teach them something new or to give them information that they can use in the future (not just for purchasing a product). Providing information that actually educates people is one way you can do better on this platform, though Facebook and Instagram aren’t as interested in learning those new things. A focus on educational and more professional content is still a good idea to offer here.
New Product Information – If someone already likes you and already buys from you then they’re definitely going to want to know more about the new products that you have available. So, they want you to post about that new product or service. Don’t just post once when it comes out either. Post leading up to a release to get people interested. As many as 60% of people following a retailer say it’s to keep up on the newest products.
Great Images – Images are definitely going to get people interested in you and actually the people who haven’t heard of you are more likely to see you if you have great images. For example, Instagram puts accounts into everyone’s feed that are related to hashtags that you use, like or follow. That means you could show up in someone’s feed without them ever knowing who you were before. You want to take advantage of that opportunity and the only way they’re going to look at you twice or even read the caption you left is if the image in front of them is beautiful.
Sales Information – Everyone wants to know how they can save money and one of the best ways to learn about sales should be your social media pages. Give out coupons and discounts on your social media profiles and definitely make sure that you’re telling about the normal sales that are going on too. As many as 62% of people follow retail brands for this exact purpose.
Other Information – You can share different types of information on your social media and people like to see funny stories or information or anything that might be interesting in your topic area. In fact, 23% of people say they follow retailers because those retailers share interesting or funny content. So don’t feel like you need to be super serious all the time. People like to laugh and to have fun and they appreciate you helping them do it.
What the Social Media Platforms Stand For
Okay, so if you’re thinking about posting on these platforms and now you know more about the types of content you should be putting on each of them how do you know what to post where? You want to make sure that you’re going to stand out on each of the social media platforms that you use, so you want to know how they can be used and what you should be doing to get the right people paying attention. Well, when it comes to social media content creation things are definitely going to be a little different on Facebook than LinkedIn and they’ll be different on both of those platforms than they will be on Instagram. So, let’s take a look at what each of these is most known for according to recent studies.
- Facebook – Facebook is the platform of the Millennials and Gen Xers. That means the demographic between approximately 22 and 53 are using this platform more than any other, in percentages near 90%. Baby Boomers and Gen Z are not far behind though, with high 70% usage rates. But what is Facebook known for? For businesses it’s a way to connect with people using a combination of text and images. It allows for long form content creation with a very high word limit. It also lets you upload images, albums, items for sale and more. On top of that you can share basic information about your business to make it easier for people to get in touch with you.
- Instagram – This platform is primarily popular among Gen Z, with approximately 77% using it. The popularity drops quite drastically the older the age group with Millennials using it at a rate of approximately 62%, Gen X at 35% and Baby Boomers at only 19%. With this platform the focus is on images that are going to catch the eye because the first thing anyone sees while scrolling down their feed is the image that you post. You can upload up to 10 images at a time and you can add text, but don’t forget the hashtags that are going to help people to find you and the content that you’re posting.
- LinkedIn – Here you’re going to find most users are within the Millennial to Gen X age group and beyond. Approximately 61% of the people using this platform actually fall between 30 and 64 years of age, with nearly 25% between 18 and 29. Here, your focus is on creating a strong page for yourself as well as your business and then making sure that you’re sharing high quality content and articles that will paint you as an expert in your field. As you do this you gain connections with other people who will see you as someone to pay attention to. That’s because, whatever you may have heard about LinkedIn, there’s actually a lot of information sharing going on here.
Working With Us on Social Media
We can make sure that all of your platforms are getting the attention that they need. We do this by working with you to determine the goals you have for your social media presence. We also take a look at the budget you have to work with and then we set to work optimizing all of your social media profiles to make sure that you’re taking advantage of everything you possibly can. We look at how to optimize you for the industry that you’re in and to reach the right demographic in each of these profiles. Not only that but we create the social media posts that you need in order to engage with your audience and get them more interested in what you have to offer.