EMAIL MARKETING SERVICES
Email marketing is something that’s often overlooked or underestimated, but it’s definitely not something you should be ignoring. In fact, it’s something that you should be spending a great deal of attention on, because it’s going to dramatically improve your business, in ways that you may not even have thought of. But maybe we’re getting a little ahead of ourselves with your email marketing services. First, you want to know just what these services are, right? And maybe a little more about just why they’re so important. So, let’s take a look at what you should know about your email marketing.
What are Email Marketing Services?
When we talk about email marketing we’re talking about the emails that you get directly from companies that you’re interested in. Maybe you subscribed to emails from Target because you love to shop there or from a local café because it’s your favorite coffee. Because you gave them your email address these places send you emails that talk about their products and services and maybe fill you in on some information about their business or their industry. Getting this kind of information is the whole reason that you signed up, right?
Well, when you hire us to take care of your email marketing services we’re going to help you to create the emails as well as sending them out. We’ll help you with the process of creating a range of different types of emails (which we’ll talk about in a moment) and then we’ll make sure that your email list is compiled the right way so that the right people are getting your messages. After all, depending on the services that you provide you may actually have multiple emails going out in a single day, to different groups of people.
Building Your Email List
The first thing you need to do is make sure that you actually build up your email list. You need to make sure that you have a list of people who are interested in the products and services that you have to offer, because without these people you’re definitely not going to make it far. These are your potential and current customers and that’s something you’re going to need to cultivate and continue to grow throughout the lifetime of your business. We know how to help you with that as well.
The first thing you want to do is make sure that you’re offering something to your customers and to anyone who visits your website. Just asking them to sign up for your email list is definitely not going to cut it. Who needs yet another email cluttering up their inbox every day or even every week? That’s why offering a discount on your product or service is a good idea. People love to sign up in order to get coupons. They also tend to sign up for things that are free. Offering a free gift with purchase or offering a free piece of content or information that they want are also good ways to get people to sign up.
You want to make sure that you’re getting as big of an email list as you possibly can because that’s how you’re going to get people to find out more about your services. When they happen across your website by accident and then decide that they’re going to sign up for your newsletter or emails it means that they’re going to keep hearing about you again and again. If they don’t sign up there’s a really good chance that they’re never going to think about you again, and that’s not what you want.
The Importance of Email Marketing
So, we just touched on this but let’s dive into it even more. Your email list is important because you want people to remember who you are. If they stumble across you it’s entirely possible that they’ll look around for a while, read a few articles off your blog and then wander away, never to return. It’s not that they don’t like what you have to offer. It’s just that we, as human beings, tend to have very short attention spans. That means we tend to forget all about something as soon as it’s out of our sight. That’s what will happen with your website.
If you get them onto your email list, however, you’ve got them in a place where they can’t forget about you. After all, they’re going to get your emails in their inbox regularly. And with more than 90% of people checking their email every single day, there’s a really good chance that they’re going to see what you have to offer. That means they’re going to constantly have the opportunity to see your products and services and they’re going to constantly be given the opportunity to purchase. That’s going to make them more likely to do so.
Another important factor is that you have control over your contact with these individuals. When you build up a campaign or a huge following on any type of social media you’re just not in control. What if those social media channels changed the rules tomorrow? Or what if your account was lost somehow? You would no longer have a way to contact your loyal followers and your best customers. With an email list you have your own records of those people and you have your own way of contacting them, no matter what happens elsewhere.
What We Do
Our service is designed to help you with something called your click through rate. That means that we’re not just trying to give your customers information and keep them thinking about you because of those emails. We’re actually looking to get them clicking through that email and onto your website. Every time that individual visits your website they are more likely to make a purchase. Each click is getting them closer and closer to buying something, anything at all, and that’s exactly what you want.
We design each email to make sure that it provides just enough information to get your subscribers interested. We make sure that they’re getting something that’s tantalizing and interesting or something that really makes them want to buy (like a sale or offer). All of those things are going to increase the chance that they’ll decide to click through onto a page and from there, well, from there it’s going to be entirely up to you and the content you have available on your website (unless of course you hired us for that as well).
What we’re doing in each of these emails to is creating the type of design that your customers and subscribers are looking for. How many emails do you open every day? There’s probably a whole lot of them, right? And there’s only a few of them that you actually pay attention to. Most of them you probably scroll through and delete. Or you delete them without even opening them because you already know you’re not interested. That’s where we make things different. We make sure to create the kind of emails that your customers want to open.
The process for this starts with the email headline. If the headline isn’t interesting and the teaser doesn’t get them fired up then they’re definitely not going to open the email. We know that and so we start all the way from the top, creating headlines that get people wanting to know more. From there, we make sure that the content of the email is interesting enough to pull them in and keep them reading. That way, they get all the way through and want to click right through onto your website. Not only that, but they want to stay subscribed to your emails to keep getting even more content.
We also make sure that your emails are able to be read both on mobile devices and desktop devices. Far too many services focus on only desktop viewing. The problem is, more and more people are checking their email on mobile devices. If your email doesn’t come up properly or it’s difficult to understand, those people just aren’t going to stick around. They’ll click out of your email, delete it or even unsubscribe and that’s all because of poor optimization. We make sure that’s not going to happen by optimizing your emails for any type of viewing and any type of viewer.
Finally, we optimize your campaign based on the goals you tell us about. Are you just looking to keep people on your email list? Do you want people to sign up for specific courses? Are you looking for a specific conversion rate? We help you to customize a plan that’s going to work specifically for you and what you want your business to do. We make sure that you are going to get the results that you’re looking for by tailoring and targeting every step of the process specifically to you, your company and your customers. After all, that’s what we would want for our business.
Types of Email Templates
There are a number of different types of emails that you can send out to your subscribers. You can choose to send out emails that are selling them something or informational articles or special offers or a number of different things. The key isn’t really to focus on one type of email and exclude the rest. The key is actually to send out all of these different emails, but in different ways and in different quantities. After all, no one really likes to be sold to all of the time. They want to be able to get a little bit more. There are a variety of types of emails that work well.
Selling emails are the ones that you want to send out the least often. That’s because, even though you’re a business and you need to make money, you still don’t want people to feel like you’re only after them for their money. So, you’re going to want to use the other types of emails that we’ll talk about more frequently. This is the type of email that you’re going to use to showcase your general product or service however. So don’t think this is what you’re going to do when you have a new product coming out.
Special offers are another category of emails and this is where you’re going to talk about sales or you’ll talk about discounts. It’s also where you’re going to talk about those new products or services that are going to be coming out. You really want to make a hype about these and that means you’ll likely be sending them out more frequently than your standard sale emails. There’s going to be a slight difference to these emails however. You’re going to send them out during a specific period of time. With these emails you’re only going to send them out during the time that special offer is happening or right around the release of a new product (or leading up to the release). That means there will be a few more than with the standard selling emails, but only at certain times.
Informational articles are the kind where you’re going to talk about things in your industry or different things about your business but not specifically about the products or services that you’re offering. This is where you’ll include some of your blog articles and this is where you should be spending the bulk of your time and your email marketing. This is what you really want to be passing on to people because this is the stuff that they really want to know and the reason they’re going to stay on your email list. If you’re giving them information all the time they’re going to be more likely to want to stick around.
Follow-up emails are another one that you can absolutely send out and these are great for people who have made a purchase or who may have gotten partway through your process but didn’t complete a purchase. It’s also good for anyone who contacted you to ask a question. You want to follow-up and take another chance at getting them the answers they’re looking for, finding out what they think of the product or getting them to make a purchase. These emails should only go out if the customer needs a follow-up for any reason.
With any of these types of emails you want to make sure that the point is clear and that people are interested in enough to click through. It can be difficult to get people to click through on a sales email, but we definitely put in the work and use our expertise to get them interested. We know what your customers are looking for because we know what we would be looking for if we wanted your service. So make sure you’re leaving your email marketing in capable hands and that you’re getting just the right balance of quality.
If you’re looking to work with us on your email marketing you definitely want to make sure that you’re paying attention to each of the different types of emails and the ways that you can use them. Your email marketing services are important and you want to be sure that everyone who is getting your email is going to get value out of them. We do this by creating great emails that not only look great but sound great as well. After all, you want to make sure that you’re getting your viewers interested in working with you. If you’re looking for email marketing services make sure you take a look at what we have to offer, and if you still need a little help with your content creation you should check out our services for that as well. We can help you every step of the way.
Optimize Your Email Marketing Campaign
We Outrank can help you develop your email marketing campaign from start to finish. Determine your brand voice, define your message, create actionable content, and adjust the campaign using email marketing metrics. Once the email campaign is started and we can see how many people are taking action, we can redefine our strategy to increase the overall click through rate.
Ready to supercharge your business with email marketing? Find your nearest We Outrank location and start the free quote process.