Not Sure What Some of the Terms in Our Online Marketing Calculator Mean?


Search Engine Optimization (SEO) helps get your website found on Google, Bing, Yahoo!, and more. SEO refers to actively optimizing your website’s content so that you rank better in searches for the keywords or phrases you choose.


An important part of a website’s SEO strategy, link building refers to the creation of links to your website from other high-quality, trustworthy websites. There are dozens of ways to build links, including creating viral content, guest posting on blogs, and through PR strategies like press releases and news articles.


Having a presence on social media allows your business to directly interact with customers, fans, and business leads. On networks like Facebook, Twitter, and Pinterest, you can post updates about your brand, start conversations, and run special promotions or contests that will increase both engagement and loyalty.


Is your website starting to look a little outdated? A website redesign can help make your site look fresh and new again. Redesigns can involve several levels of updates, from simply restructuring the homepage to creating new banners and graphics to changing the appearance of every page on your site.


Infographics are a great way to both get your name out there and bring visitors to your site. Truly interesting infographics, which usually consist of data presented in a beautiful flowchart or graph, might be shared hundreds or even thousands of times – resulting in many new links back to your site.


Pay-per-click (PPC) ads are small text ads that appear around search results on major search engines like Google. PPC is often a very easy way to see a positive return on investment, and the ads can be as inexpensive as pennies per click.


Having great content on your website allows you to rank more highly than your competitors. By setting up a blog or posting interesting articles, guides, or whitepapers, your visitors will not only be entertained and inspired, but also more likely to convert.


Buying ads on other websites is a great way to drive traffic and sales. By carefully evaluating your media options, you can place effective ads that are targeted to the right audience at the right time.


Everyone loves a great deal, and listing a coupon or special promotion online is one way to bring in interested buyers. Submitting your coupon to major coupon sites will give you high visibility, and may even bring back repeat customers!


Email marketing is a fantastic way to build relationships between your brand and customers. By sending highly targeted emails with compelling calls to action, you can increase sales and grow your subscribers.


Google Analytics is a free tracking program that allows you to see traffic, clicks, conversions, and many other important statistics on your website. You can set up custom reports, set goals, and ultimately learn which pages or content pieces are more effective than others.


Call tracking is one way that you can track the source of leads that reach you via a phone call. By setting up multiple phone numbers, you will be able to attribute leads or sales to different sources, and know where your new business is coming from.


Feeds like Google Shopping display products that are for sale either locally or on national websites. By submitting your products to these feeds, you are giving yourself another chance at getting your website in front of potential buyers.


If you want your business to be found by those searching in your area, local SEO will help you get noticed. A local SEO plan involves the placement of key phrases relevant to your services and your location on your website. For example, we use the phrase “Harrisburg web design” for our local SEO campaigns.

Website Conversion Analysis

Conversion rate optimization (CRO) refers to the process of ensuring that your site is built in such a way to encourage—not discourage—conversions. A conversion analysis will evaluate your web site for possible issues that may be driving away customers without you even realizing it!

Ready to Get Started?

Now that our digital marketing budget calculator has given you an idea of the services that are right for you, let us help you get started! This recommendation is based on your budget and the nature of your business, but We Outrank can give you an exact quote to help you plan your marketing budget more effectively.

Ready to start your new Internet marketing strategy? Call us at 1-479-636-5363, or submit your information below and one of our experts will reach out to you. We can’t wait to hear from you!